….Joy Egbejimba, Women and Nuciano Handbags
JOY EGBEJIMBA: How Nigerian-born Accountant-turned-Luxury Handbags Curator Dominates Global Runways
– Her Nuciano brand, now the preferred fashion item for international celebrities
By Pat PA Okon
Nuciano is a Seattle, USA-based luxury handbag label that offers today’s modern woman a freedom of expression of her taste in uncompromised high quality and luxury handbags without the usual exorbitant price tags.
A brainchild of Mrs. Joy Egbejimba; Nuciano which is derived from the word “Nnukachiano” resonates the freedom for the woman to Believe & Express herself and her independence.
From desk-to-dinner, the select curated collection features elegant designs that come with a variety of fierce colour options; even as the Nuciano brand is fast becoming Hollywood’s favourite handbag designer.
As part of its policy to give back to the community, Nuciano Scholars Program donates five per cent (5%) of all its annual sales to assist students with schooling.
For Egbejimba, who is the Creative Director of @nucianobags, her ability to structure her brand around the advancement of women and young girls has taken her company to new and greater heights.
Currently based in Washington State, she studied Accounting at Central Washington University while modelling on the side to bankroll her education.
In recent years, the multiple award-winning brand has made impactful presence on the red carpets of the Grammy’s, Emmy’s, VMA’s, and the AMA’s amongst others.
Her luxury bags have been seen down the runways of Seattle, London, New York, Portland, and of course Boston Fashion Week.
Topping the list of international celebrities that have adorned Nuciano handbags is MC Lyte who is actually the first global celebrity to have worn one of her bags.
For those who do not know, Brooklyn, New York City-born-47-year old MC Lyte (born Lana Michelle Moorer), long considered one of hip-hop’s pioneer feminists, is the first solo American female rapper to release a full album; a Grammy and a BET Award nominee/winner respectively; actress, owner of Los Angeles high profile vintage and signature boutique, Shaitel; CEO of Sunni Gyrl Inc. – a global entertainment firm that specializes in artist management and development, production, and creative services and consulting; Voiceover specialist; DJ by choice, Global Speaker on the message of empowerment; Author, philanthropist and the first African American woman to serve as the President of the Los Angeles Chapter of the Grammy Recording Academy.
Egbejimba’s collaboration with the upper crust has also witnessed an outing with international award-winning fashion designer; Daniel Hernandez of DH Studios Inc., of Boston; a feat that aided the building of her robust and ever-growing fan base in that city.
Her words: “We (Nuciano and Hernandez) connected at Seattle Fashion Week and he loved the ‘bedazzle of my brand”. “We both come from humbled beginnings and both share the same visions in our lives and careers.”
But with all the glitz and glam of it all, Egbejimba still remains humble and steadfast in giving back to her immediate community. She was recognized by NBC Kings 5 News for donating her designer handbags to homeless women in Seattle.
Not too long ago, Nuciano’s Aurene handbag was voted IHDA’s Fan Favorite, and after approximately two hundred thousand (200,000) votes were tallied; Nuciano prevailed as the favourite bag design.
Aside the ‘Express Yourself, Nuciano Style’ catchword; Nuciano primarily is about women looking their best and making a statement to that fact.
According to hardworking Creative Director who is also the winner of the Accessories Magazine Audience Fan Favorite in the #HandbagAwards, ‘There’s something about Nuciano handbags. They are bold and beautiful. They are truly structured for everyday use, classy, fierce, good quality, and well-priced. And they definitely stand out and add that complete look to any outfit’.
”From Nuciano Nylah in magenta; Nuciano Crystals Collection which feature clutch bags with stunning crystals for that night out with the ladies or a beautiful evening with your loved ones; Gracie Exotic Leather Collection with clutches that are made with real snake-skin and 100% authentic Swarovski crystals to Collections @ NAAF, the entire Nuciano Collections are a joy to behold, will make a statement on any formal occasion, and distinctly depict an assemblage of objects with historical relevance to the fashion genre”, she added.