…… NASENI Will Use Digital Media to Advance Nigeria’s Industrialization — Halilu
Retooling and adapting innovative information communication processes for internal and external publics is necessary for public and private sector organisations to meet stakeholder demands and stay at the forefront of information dissemination in a digitalised and technology-driven information ecosystem.
The development of information and communications technology (ICT) has led to a gradual evolution of media and communication practices over the past 20 years, bringing with it new dynamics and limitless chances to reach millions of people worldwide with a single click. Physical distance, boundaries, and time zones were always thought to be impediments to connection, but these shifting dynamics have opened up new avenues for opportunities and possibilities. Digital media is so pervasive that it can reach locations where people are afraid to go and even farther.
As a result of this, the National Agency for Science and Engineering Infrastructure (NASENI) on Wednesday at NASENI Headquarters, Abuja, broadened the Information and Protocol Department’s and its media partners’ capacity through a 3-day training workshop for the agency’s staff writers and online media partners with the theme, “Enhancing Effective Delivery of Communication Objectives in a Changing Digital Environment.”
Speaking during the workshop opening ceremony, the Executive Vice Chairman/Chief Executive Officer of the National Agency for Science and Engineering Infrastructure (NASENI), Mr. Khalili Suleiman Halilu, said the agency will leverage the power of digital media in communicating Nigeria’s industrialisation drive through NASENI and promote the Renewed Hope Agenda of the present administration.
Halilu stated that the agency was committed to driving Nigeria’s industrialisation through innovation and technology.
He added that effective communication was therefore vital to achieving this pursuit and that the outcome of the training will enable the team to amplify the agency’s message further, engage its audience, and showcase achievements.
In her goodwill message, the Coordinating Director of Planning and Business Development Directorate, NASENI, Dr. Mrs. Nonyem Onyechi, urged the participants to make the best of the knowledge and skills gained from the workshop and to utilise them to promote the agency’s products and research and development initiatives.
Earlier In his welcome address, the Director of Information, New Media and Protocol, Mr. Segun Ayeoyenikan, noted that with the visionary leadership of Mr. Halilu, NASENI is now the leading technology Agency of the Federal Government, driving the Renewed Hope agenda of President Bola Ahmed Tinubu government, whose focus primarily is the socio-economic transformation of the country.
While Dr. Olatokunbo Oguntuga taught Introduction to Traditional/New Media and NASENI social media, John Bakare set the stage for the workshop, where a number of themes were covered.
On the second day, Emmanuel Ozoemena discussed NASENI Digital Solutions and New Media Marketing Strategy. He covered topics including tailoring NASENI Digital media solutions, implementing social media engagement,
Tobi Soniyi, Esq., addressed the subject of copyrights and content ownership, while Dr. Olatokunbo Oguntuga took another paper on the creation of powerful content for effective corporate communications.
of copyrights.
Propaganda in advertising: Craft and Art was the final lecture of the day, and John Bakare attended it.
Certificates were presented to all the participants at the end of the workshop, which was organised by Fort Realm Global Limited.
